The number of donors and donor retention are declining. Data-driven storytelling can help your organization connect with donors.

The linear marketing customer journey funnel is outdated, and marketers must shift their approach.

A marketing scorecard will help you and your team stay on track with your goals throughout the year. Free scorecard template included.

Creating a marketing strategy and plan has three pillars: What are you trying to do, how will you do it, and how will you measure success?

B2B vanity metrics may not be as useless as they're made out to be.

Learn how nonprofits can use AI to boost content creation efficiency.