The linear marketing customer journey funnel is outdated, and marketers must shift their approach.

A marketing scorecard will help you and your team stay on track with your goals throughout the year. Free scorecard template included.

Creating a marketing strategy and plan has three pillars: What are you trying to do, how will you do it, and how will you measure success?

Strategy's core purpose is to provide the marketing "what" that informs the marketing "how." But how do you build strategic thinking skills?